Case Study

BMW Case Study

BMW

Looking for a fresh approach to their Mystery Shopping Programme, the BMW and MINI Sales Network appointed Douglas Stafford in 2008. The client was impressed by our on-line reporting platform allowing the Network to access results quickly and efficiently. The added value gained from being able to view Video Mystery Shops on-line through a streaming facility was another reason for their choice.

I would recommend Douglas Stafford to anyone. Delivering a professional and successful Mystery Shopping programme, the friendly Douglas Stafford team have always met our adapting needs, nothing is an issue for them.

Kate Jordan
Sales Analyst Manager
BMW UK Ltd

Maximising value, creating success

To further enhance the Mystery Shopping Programme and ensure maximum value from the investment to encourage dealer buy-in, BMW commissioned Douglas Stafford to create and organise a National Performance Coaching Programme. Using the Mystery Shopping results, this series of one day training sessions was rolled out throughout the UK.

Its objective was to empower regional and sales managers with the skills and techniques necessary to effectively coach, motivate and drive Improved Performance of the Network’s customer facing teams. The success of the Coaching Programme is responsible for creating a culture within the BMW and MINI Dealer Network that now fully embraces Mystery Shopping as a means of increasing sales.

The training and development programme we are working on with Douglas Stafford has been very successful, we have had some very good feedback from our staff, and the courses are always full.

Douglas Stafford work hard to deliver our expectations and fully understand our objectives and I wouldn’t hesitate to recommend them as they have so much experience in the sales and motor sales industry.

Our sales managers have been given the tools to improve performance from their staff, and are seeing it making a difference to the business.

Kate Jordan
Sales Analyst Manager
BMW UK Ltd

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