By Jamie White – Head of Communications
Music, art and technology have been brought together in will.i.am’s spectacular remix of his hit track #thatPOWER for Lexus’s Amazing in Motion campaign.
The unique interpretation was created live by the musician and global entrepreneur, using hundreds of motion and sound-sensitive lights and lasers and three Lexus NX crossovers, piloted by a team of top stunt drivers.
Captured in a video released today (Friday), will.i.am takes on the role of the frontman, battling against speed and rhythm to conduct and navigate the Lexus NX by hitting a sequence of laser targets.
Commenting on the finished video, will.i.am said: “Working with the stunt guys to hit the laser targets in time with the music wasn’t easy to get right but the result was awesome. The combination of technology, design and music in this project was out of this world.”
You can watch the video here.
Also this week, there was delight for Ducati after the company recorded its best ever half-year sales in the UK.
The motorcycle manufacturer continues to set records with year to date sales in the UK up 36 per cent, compared to 2014, at nearly 2,200 bikes. You can read more here.
The Kia Soul EV network is expanding across the UK to a total of 19 dealers by the end of 2015.
The new additions will give more consumers the chance to go green.
Since launching in October 2014, the EV has been a popular addition to the dealer network across the UK, and with sales ahead of target, the EV looks to become a strong alternative to petrol or diesel engines.
With 185 dealers in the Kia network, the EV specialists are across the country, from St Austell in the South West of England, to Coatbridge in Scotland. You can read more here.
Mystery Shopping and Performance Improvement company, Douglas Stafford, provides companies with tailored and bespoke nationwide Audit Programmes, Customer Experience initiatives and mystery shopping to include Telephone Mystery Shopping, Email Mystery Shopping and Video Mystery Shopping.
