By Jamie White – Head of Communications
One of the largest independent car retailers in East Anglia has opened the UK’s newest Renault and Dacia franchise in Cambridge.
John Banks Group has spent four months transforming the former Wests of Cambridge site into a state-of-the-art showroom to become the 13th new Renault Group partner to join the franchise in the last 12 months.
The family-owned company, which celebrated its 40th anniversary last year, is already renowned for delivering outstanding customer service at its Honda and Suzuki dealerships in Cambridge, Ipswich and Bury St Edmunds.
Managing Director Mark Banks said: “We are very excited to have secured Renault and Dacia and we’re confident it will be a successful new partnership. There are some exciting new vehicles in the range and new products to come, which is one of the reasons we took the franchises.
“Everyone I have spoken to has been really impressed with the new look of the showroom, and the new features we’ve introduced as part of the Renault Store concept have already proved extremely popular.”
The new showroom is one of the first in the country to offer the Renault Store retail concept, which is divided into zones, making it easier for the customer to see what they want. Interactive displays and the chance to use the tablets provided also help improve the customer experience.
Darren Payne, Sales Director, Renault Group UK, said: “We are delighted to have a successful and well-established dealership like John Banks Group join the Renault Group UK network and strengthen our presence in East Anglia with their fantastic new showroom.
“Expanding our dealer network is a key part of our GO5+ strategy for sustainable growth. This is an exciting time for Renault Group in the UK with our sales this year again growing significantly ahead of the market growth as our outstanding range of Renault and Dacia vehicles continues to find favour with many new customers to both brands.”
A brand-new service centre means the dealership can also offer high standards of aftersales care and vehicle maintenance through its workshop, equipped with the latest Renault and Dacia diagnostic equipment, led by manufacturer-trained master technicians.
Mystery Shopping and Performance Improvement company, Douglas Stafford, has been working with Renault UK for more than 10 years, providing the manufacturer with tailored and bespoke nationwide mystery shopping programmes to include Telephone Mystery Shopping, Email Mystery Shopping and Video Mystery Shopping.
