Lexus Short Films Programme receives Hollywood support
By Jamie White – Head of Communications
Some of Hollywood’s most celebrated actors and creative minds have been revealed as movie mentors who are helping guide the directors contributing to the 2014 Lexus Short Films programme.
The partnership between Lexus and The Weinstein Company has drawn active support from leading figures in the movie community, including Katie Holmes (The Giver, Wonder Boys, Dawson’s Creek), directors Justin Chadwick (Mandela: Long Walk to Freedom, Tulip Fever), Simon Curtis (My Week With Marilyn, Woman in Gold), Antoine Fuqua (Brooklyn’s Finest, Training Day, Southpaw) and Phillip Noyce (The Giver, The Quiet American).
They have been supporting budding film-makers Jon Goldman and Satsuki Okawa (working with script writer Ken Ochai), in their work to produce short films interpreting Lexus’s Life is Amazing brand theme.
The films shot for this year’s programme, Market Hour and Operation Barn Owl, were premiered at the Shot Shorts Film Festival in Tokyo, on May 29th and will be screened in Los Angeles on Wednesday (July 30th) and in New York on August 6th.
Philip Noyce said: “It’s an honour to have been approached by The Weinstein Company and Lexus International to participate in such an innovative and important programme. What they are doing with the next generation of filmmakers will have a significant impact in the world of cinema. I’m truly excited for audiences to see what these talented young directors are creating.”
The famous mentors will also take part in a series of features about the mentoring process, showing them meeting the film-makers and offering guidance and support. The features will be released in the lead-up to the films’ theatrical release in Los Angeles and their worldwide online release in October.
Mystery Shopping and Performance Improvement company, Douglas Stafford, provides Lexus with a tailored and bespoke nationwide mystery shopping programme to include Telephone Mystery Shopping, Email Mystery Shopping and Video Mystery Shopping.
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