Douglas Stafford clients Renault buoyed by excellent sales figures

By Jamie White – Head of Communications

Renault Group sales in the UK have overtaken the 2012 total figure of 55,685 units – in just over six months.

The milestone in sales volume is also more than three months ahead of the same point in 2013, reflecting the continued accelerated momentum of the Renault Group in the UK.

Renault Group’s growth in the UK, including Renault and Dacia brands, has outpaced the market growth for an unprecedented 14 consecutive months, making the UK the second fastest growing country in the world for the Group.

Dacia market share is up 86 per cent on last year’s figures, thanks to models like Sandero, Stepway, Duster and Logan MCV, while Renault cars and vans are up an equally impressive 61 per cent with still more new vehicles arriving in showrooms for September – the All-New Twingo and All-New Trafic.

These impressive sales results means the UK is now the seventh most important market for the Renault Group globally.

The market share for Renault cars is currently at 2.5 per cent year-to-date, while Renault vans, the long standing market leader in Europe, stand at 5.8 per cent share. Dacia, still a relative newcomer to the UK, has now reached 1 per cent share of the car market.

Darren Payne, Renault UK Sales Director, said: “These figures reflect the considered effort, care and attention that Renault UK and our dealer network have put into achieving such rapid growth in the UK. This journey is by no means over, however, and we aim to continue on this momentum by offering a comprehensive range of vehicles people want to drive, combined with excellent value and customer service.”

Mystery Shopping and Performance Improvement company, Douglas Stafford, has been working with Renault UK for more than 10 years, providing the manufacturer with tailored and bespoke nationwide mystery shopping programmes to include Telephone Mystery Shopping, Email Mystery Shopping and Video Mystery Shopping.