New state of the art Mercedes-Benz opens in Shrewsbury
By Jamie White – Head of Communications
A new generation of Mercedes-Benz UK dealership has been unveiled, with the opening of a newly-built retailer.
Mercedes-Benz of Shrewsbury has been constructed as part of a multi-million pound investment by privately owned Drayton Group, the company’s 2013 UK Dealer of the Year.
The new facility has been built on the town’s Battlefield Enterprise Park and showcases the latest Mercedes-Benz brand architecture that will eventually be seen at all dealerships across the UK – around the world.
Inside the building, black and white replaces pastel shades to provide an understated backdrop against which the latest cars are displayed. The use of walnut furniture throughout the showroom is designed to further enhance a modern retail environment.
Replacing its previous home of 25 years in Battlefield Road, the all-new Mercedes-Benz of Shrewsbury has been constructed on a three-acre site to offer existing and future customers bigger and better facilities and service than ever before.
The 24-car showroom is double the size of the former premises and features stylish lounge areas where visitors can wait in comfort, continue with their work and even watch their car being serviced on screens relaying activity from the retailer’s 14-bay workshop.
An enlarged display of more than 60 Approved Used Mercedes-Benz cars and improved customer parking are among the other benefits resulting from the move.
The site was officially opened by Marcus Breitschwerdt, Head of Region Europe for Mercedes-Benz Cars, who said: “This incredible new dealership is second-to-none and provides a fantastic environment in which to display our cars, and to look after our existing and future Mercedes-Benz owners.
“Mercedes-Benz of Shrewsbury also provides a taste of what motorists around the UK can look forward to when we commence the roll-out of our new brand architecture at the beginning of 2015.”
Mystery Shopping and Performance Improvement company, Douglas Stafford, provides Mercedes-Benz UK with a bespoke nationwide mystery shopping and customer experience programme to include Telephone Mystery Shopping, Report-Based Mystery Shopping, Email Mystery Shopping and Video Mystery Shopping.
