Mercedes-Benz plays key role in London Fashion Week
By Hannah Cook
Mercedes-Benz has been celebrating its 10th season as the official car partner of London Fashion Week.
And to mark the milestone, Mercedes presented up and coming Chinese designer, Simon Gao, who was showing in London for the first time.
Simon Gao was the star of Mercedes-Benz China Fashion Week in 2013 and was the recipient of the 2013 Mercedes-Benz China Young Fashion Award. With support from Mercedes-Benz China, Simon is presenting his new ‘Contrasting Wisdom’ collection for Autumn/Winter 2014, on the London Fashion Week schedule.
Rob Halloway, Communications and Events Director, Mercedes-Benz UK, said: “As well as having a long and distinguished history Mercedes-Benz, like London Fashion Week, is looking forward to a bright future. Events like London Fashion Week allow us to present our brand in an exciting way to new audiences.”
During London Fashion Week a fleet of environmentally friendly Mercedes-Benz cars have been seamlessly move international and UK media, fashion VIPs, models and designers around the capital. The fleet includes the Mercedes-Benz GLA, the brand’s new stylish and compact SUV.
The relationship between Mercedes-Benz and London Fashion Week started in 2009 and Mercedes-Benz supports fashion in 22 countries around the globe. The partnership in the UK includes London Fashion Week and London Collections: Men and cements the brand’s reputation for style and design.
Mystery Shopping and Performance Improvement company, Douglas Stafford, provides Mercedes-Benz with a bespoke nationwide mystery shopping and customer experience programme to include Telephone Mystery Shopping, Report-Based Mystery Shopping, Email Mystery Shopping and Video Mystery Shopping.
