Honda to play prominent role in CarFest 2014 hosted by Chris Evans

By Jamie White – Head of Communications

Honda is set to be one of the stars of the show at CarFest 2014, with a range of fun activities guaranteed to fascinate and thrill festival-goers young and old alike.

The event – hosted and curated by TV and radio presenter Chris Evans – raises vital funds for BBC Children In Need.

This year, Honda will feature right at the heart of the high-octane action at both CarFest North at Oulton Park in Cheshire (August 1st-3rd) and CarFest South at former Formula One World Champion Jody Scheckter’s Laverstoke Park Farm in Hampshire (August 22nd-24th).

Honda’s CarFest presence will include a product experience area, car and motorbike displays and an innovative and interactive ‘Power of Lean’ demonstration to simulate SBK-style knee-down riding.

There will also be a host of activities to keep children entertained, including My First Licence – a mini-motorbike taster session aimed at 5-to-11-year-old non-riders, introducing them to the exciting world of motorcycling. Each aspiring young motorcyclist is also presented with a mock licence at the end of the activity.

For older teens and adults, there will be an ATV Experience on Honda’s TRX420, where instructors will reveal the inside line on throttle control, slaloming, overcoming obstacles and balance.

Meanwhile, sit-on Lawn Tractors will offer visitors the opportunity to race head-to-head around a timed course through a garden where lane control and garbage-grabbing are of primary concern.

Honda will also be bringing some of its most iconic vehicles to the 2014 CarFest party, details of which will be revealed at a later stage.

Mystery Shopping and Performance Improvement company, Douglas Stafford, provides Honda UK with a bespoke nationwide mystery shopping and customer experience programme to include Video Mystery Shopping.