By Jamie White – Head of Communications
Mobile phone giant O2 has rebranded its 377 high street stores to show its support for the England rugby team at the World Cup.
The ‘O’ has been removed in the company’s logo and replaced with an English rose on all store fronts.
O2 has been an official sponsor of the England team for ten years, with the re-brand being the latest move in its ‘Wear The Rose’ campaign which is encouraging the public to get behind the team during the competition.
O2 has said that the store fronts will return to their original logo once the tournament finishes at the end of October.
England kicked off their rugby World Cup campaign on Friday (18th) with a 35-11 victory against Fiji at Twickenham.
