By Jamie White – Head of Communications

UK automotive dealer group, Lookers, has expanded its portfolio with the acquisition of Amersham Jaguar.

With current locations at Charles Hurst Belfast, Lookers Park Royal, and Taggarts Motherwell and Glasgow, the purchase takes the total to five Jaguar businesses.

Lookers’ Chief Executive, Andy Bruce, said: “Amersham Jaguar is a well-known and well-respected business with a reputation for delivering quality customer service to its significant Jaguar customer base for this iconic, premium and innovative brand.

“This acquisition demonstrates our commitment to Jaguar, to the staff who we warmly welcome to Lookers, and to our new customers who we look forward to embracing as our ‘customers for life’.”

Gordon Haining, Franchise Director, Jaguar and Land Rover, said: “This latest expansion marks another major milestone in the continued development of our Jaguar and Land Rover business in the UK and Ireland.

“It also allows for delivery of an unrivalled customer experience for two of the world’s most popular, premium brands which continue to win over new customers with their design, quality and innovative technology.”

Leading mystery shopping and performance improvement company, Douglas Stafford, works with both Lookers and Jaguar Land Rover, providing a bespoke range of customer experience programmes, to include Video Mystery Shopping and Audit Evaluations.