By Jamie White – Head of Communications
British luxury brand, Jaguar, joined forces with Ralph Lauren to celebrate the Official Wimbledon outfitter’s tenth anniversary as a partner to the Championships.
Boris and Lilly Becker
To mark the occasion, Jaguar, which is celebrating its 80th anniversary and first year as The Official Car of The Championships, Wimbledon, provided a fleet of luxury chauffeur vehicles as the Official Car Supplier for the Ralph Lauren and Vogue Wimbledon summer cocktail party.
Stars of tennis, film, music and fashion, including Mollie King from The Saturdays, and Boris and Lilly Becker, were chauffeured to the event by Jaguar, which included the new Jaguar XE, which is now being delivered to its first customers across the UK.
Laura Schwab, UK Marketing Director at Jaguar Land Rover, said: “Jaguar is excited to be able to celebrate these important landmarks before Wimbledon.
Mollie King
“We also have exciting plans this week to support Tim Henman at his Pro-Am in London, and the Women’s Tennis Association event for Wimbledon. These events will provide Jaguar with incredible exposure in London over the next three weeks. With the British tennis season coinciding with the launch of the Jaguar XE, it’s a fantastic platform to showcase our new product.”
Jaguar Land Rover UK will supply 170 luxury high performance vehicles to support tournament operations at Wimbledon.
The new Jaguar XE will be part of an award-winning fleet, including the XF, XF Sportbrake and XJ models at this year’s Championships.
The Championships, Wimbledon, takes place at the All England Lawn Tennis and Croquet Club from June 29th – July 12th.
