Hotel VW California to travel across the UK
By Jamie White – Head of Communications
Volkswagen Commercial Vehicles is going from van-maker to holiday-maker this summer, with an exciting new concept – Hotel VW California.
Working alongside online hotel booking company, LateRooms.com, Hotel VW California comprises six Volkswagen California SE camper vans which are being made available for booking as ‘rooms’, located around some of the UK’s most iconic locations.
Situated between the Berkshire and Buckinghamshire banks, Temple Island in Henley-on-Thames will be the first site for Hotel VW California. Parked at this location, staying in the ‘Hotel’ will offer guests the first ever chance to sleep on the island made famous by the Henley Royal Regatta.
Rooms for the Oxfordshire retreat have already sold out, but the vans will be exploring other UK retreats later in the year.
Putting the vroom into room, each Volkswagen California provides sleeping for up to four adults, with a pop-up roof, kitchen with fridge, twin-burner cooker, sink with running water, wood-trimmed cupboards and drawers. Discreet, integrated blinds on windows in the living area provide privacy while LED spotlights are fully integrated into the interior design to provide atmospheric illumination.
Rooms also include free wifi, iPod docking, ‘Climatronic’ three-zone automatic air-conditioning, heated seats and programmable central heating. As with every quality hotel, entertainment will be provided, while guests will also benefit from private boat transfers to ensure exploration of the mainland is also an option.
Nicola Burnside from Volkswagen Commercial Vehicles, said: “Private island retreats are the epitome of luxury accommodation. Hotel VW California provides a truly unique experience with all of the luxury and none of the expense.
“The California camper van offers the fun, freedom and adventure that were such appealing qualities of the much-loved original. Hotel VW California is the perfect demonstration of the getaway you can enjoy with a bit of imagination and creativity.”
Douglas Stafford works with Volkswagen Commercial Vehicles, providing a tailored mystery shopping programme across the company’s UK network, to include video mystery shopping.
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