After a record breaking 2013, this year looks set o be even better for Bentley
By Jamie White – Head of Communications
Bentley Motors is set to continue its record breaking pattern, with 2014 on track to become the company’s most successful year.
At the half-year point, global deliveries for Bentley – valued clients of mystery shopping and performance improvement company Douglas Stafford – had increased by 23 per cent, to 5,254 cars, up from 4,279 cars in the first six months of 2013.
There was strong growth across every region, with gains in China and the Middle East, increasing by 61 per cent and 27 per cent, respectively.
Global success was driven by new model introductions, with the Continental GT V8 S coupe and convertible, and Flying Spur and Flying Spur V8, entering the market to critical acclaim.
Bentley’s member of the board for sales, marketing and aftersales, Kevin Rose, said: “There is simply no-one in the luxury automotive sector that can match these results. We continue to prove we are the world’s most sought after luxury car brand.”
The Americas region, remaining in Bentley’s number one market position, delivered 1,388 cars, an eight per cent jump on the 2013 performance of 1,282 cars, while sales in the Chinese region increased by 61 per cent, 1,318 cars in 2014, against 817 cars the year before.
Strong performance in Germany helped Europe post a sales increase of 11 per cent. 825 cars were delivered, in comparison to 740 cars in 2013. Deliveries in the UK also increased, by two per cent, rising from 698 in 2013, 713 cars were delivered, amongst the best UK performance at this stage.
Significant sales growth in the Middle East continued and is now firmly established as one of Bentley’s central regions. The results were reinforced in Asia Pacific, with 323 cars delivered, a 46 per cent rise on the 2013 figure of 222 cars. While in Japan, 150 cars were delivered, a 56 per cent growth on 2013, 96 cars.
Mystery shopping and performance improvement company, Douglas Stafford, works with Bentley on a bespoke and tailored mystery shopping programme across its UK network, to include video mystery shopping.
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