London Wine Week to launch in 2014

By Hannah Cook

The organisers of London Wine Fair (LWF) are partnering with the team behind London Cocktail Week to launch London Wine Week – a seven day celebration of London’s restaurants, bars and wine merchants.

Taking place between June 2-8 and coinciding with the Wine Fair itself, London Wine Week is set to engage with wine drinkers through a series of innovative activities.

The targeted 10,000 participants will wear London Wine Week wristbands, giving them access to the special offers and wine experiences taking place all over London.

London Wine Week is inviting independent merchants and venues to sign up now. Both Borough Wines and the D&D group are among those who have already confirmed involvement.

Participating outlets will be included in the London Wine Week guide book, and events will be listed on www.londonwineweek.com

Ross Carter, LWF show director, said: “London Wine Week is about taking a fun and engaging approach to tasting and drinking wine and we believe that a central London trade event supported by a consumer-facing festival, is a great way for the trade to make the most of a week when winemakers from all over the world descend on the city.

It will provide an opportunity for restaurants and retailers to attract new customers and for producers and the trade to promote the all-important message of ‘drink better, not more’.”

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